Ben Doctor

Why We Named Our Company Canvas of Colors

Why We Named Our Company Canvas of Colors

At Canvas of Colors, we didn’t just pick a name. We made a decision. We chose something that reflects what we believe, and more importantly, how we work.

You see, innovation isn’t about cluttering your mind with distractions. It’s about focus. It’s about clarity. It’s about getting rid of everything that doesn’t matter, so you can focus on what does. The name Canvas of Colors is a constant reminder of that philosophy.

Think of a canvas. It’s simple. It’s blank. It’s waiting for something to happen. It doesn’t demand attention—it gives you the attention. It creates a space for ideas to come to life, but it doesn’t try to steal the spotlight. And that’s exactly how we approach our work.

In the world of product development, business, and creativity, there’s a dangerous tendency to overcomplicate things. People get lost in the mechanics—endless processes, unnecessary tools, buzzwords that sound impressive but don’t actually do anything. They spend more time fiddling with frameworks than they do creating something truly meaningful.

But here’s the thing: complexity is easy. Simplicity is hard. It takes real discipline to focus. To cut through the noise and say, this is what matters. This is what we’re going to do.

At Canvas of Colors, we believe in the power of simplicity. The canvas represents a clean slate, a space where you can focus your energy on the ideas that really matter. The colors? That’s where the creativity happens. That’s where innovation comes to life.

We’re not interested in adding more noise. We’re here to strip it away. To create a space where ideas can flow freely, unburdened by unnecessary complexity. A space where the work speaks for itself.

So why Canvas of Colors? Because it’s about focusing on what’s important. It’s about creating something beautiful, without getting caught up in the things that don’t matter. It’s about bringing clarity and simplicity to the process of creation, so you can spend more time doing and less time overthinking.

The canvas is the foundation. The colors are the possibilities. And together, they allow us to focus on what really counts—making something truly great. That’s what Canvas of Colors is all about. Simple. Clear. Focused. Because that’s where the best ideas come from.

Ben Doctor is the founder of Canvas of Colors, where he helps teams cut through the noise and focus on building great products that matter. With a background in executive roles across user experience, product strategy, and user research, Ben has spent his career simplifying complex challenges and empowering teams to focus on what really matters—creating impact through great user experiences. He's passionate about stripping away unnecessary processes so teams can do their best work with clarity and confidence.

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